Helmut Schrom-Feiertag is a scientist at AIT Austrian Institute of Technology in Vienna, Austria and is specialized in analysis, modeling and simulation of pedestrian behavior, wayfinding behavior and evaluation of guidance systems in the context of urban transportation with a decade of experience in this field. Helmut’ is working with Virtual Reality (VR) as a test and training environment focusing on user experience and behavior research in the context of future technologies and interaction design.